Overview

Review of additional services and support offered to Zebra House for clients.

 

Hotjar is incredible. If you want to really see how users are interacting with your site, this tool is the one to have.
There are different ways you can work here. Either take the plunge and sign up for the Agency account or create a free account on behalf of the client. The free version offers 1000 visits to a heatmap and is usually enough to get a pretty good idea of what is going on.

Serenity

Home

Located in Texas, concern over using Cloudflare. DNS location not listed as an issue with SEO under current recommendations.

Need to improve the google business listing. Possibility to become a Google Guaranteed Business.

Recommendations;

1. Improve google business listing

2. Install google analytics, webmaster tools

3. Keyword Report – what search terms are currently being used to locate businesses like theirs? Ensure these Keywords are integrated into the H1, H2 in appropriate permalinked pages

3. Install Hotjar

4. Artificially inflate traffic with paid advertising via google and Social Media to quickly track traffic and make changes early (Usually around $1K spend for the month with retargeting)

Social Media

Mange the expectations of Social Media. Is there a competitor?

It appears that we have two distinct groups; Mums and Professionals.

Mums will be Facebook and Instagram, Professionals on Linked in. 

Do you start any social media channels without the branded cover images for each channel and a series of supportive tiles. Plan the first two months of content. Expect a good 6 months for organic growth to start bearing fruit if content is relevant and original.

 

Leads Management and EDM

Is there an existing database to leverage? Some clients get outstanding results from targeted email marketing. Recommend Mailchimp for simplicty and putting together a branded template. Enquiries can go from the website and into Mailchimp, tagged. Then you can email to that segment only.
More information required here.

What chat system will you implement on the site?

 

Projected Costs

$100 for google product set up and implementation (Google analytics, search console and google my business, recaptcha if needed)

$50-$80 for hotjar heat mapping. Highly recommend you create the account how you want it as you don’t want to lose control of this information – keep it in house.

$150 upwards for email set up, only recommend microsoft or gsuite. Can remote into client computer, this is about $70 per 30mins.

$150 Instagram setup and keyword research and prices from $88 upwards per week – depends on how organised client is with content.

$150 Facebook setup and prices from $88 upwards per week for 5 posts (may not need this many, this is all totally flexible)

$750 – $1000 initial advertising Facebook the same again for Google – this is actually a bit of a discussion so we don’t waste client money in wrong area!

$150 EDM setup and Templating –  You will complete the branding graphics!

Option 1 Summary – no paid advertising

$300 for google, hotjar and EDM (or email)

Option 2 Summary – no paid advertising

$450 for google, hotjar, EDM and Email (estimated, kind of depends how much work email ends up being and won’t know without speaking to client)

Option 3 Summary – Going crazy

$1500 – $3K for everything including some pretty aggressive paid advertising. Great research, should result in some sales but would not anticipate to recoup expenses unless their historical information is accurate.

Wandee's Thai Remedial Massage

Wandee provides the highest level of deep tissue massage and is very established on the GC and very sought after. Has well known local celebrity customers who seek her out wherever she is contracted to work. This is first foray into running her own Massage business

New Busness in Ashmore w/Existing clients

Client has reputation with ‘famous’ and/or well known clients on Gold Coast. Opening business in shopping centre with high footfall.
Logical to assume that client base will change from exclusive to casual walkins. This could lower the ‘VIP’ feel?

As ever, start with this. The existing google businesses that appear when I search Thai Massage Ashmore have only a few google star reviews.
Would you visit one of these existing listings or someone with 50 5 Star Reviews? Conversions often occur RIGHT HERE.

Suggest getting this set up as the google my business postcards are taking weeks to arrive.

Create social media posts and email signature requesting 5 star review with instructions.

Recommendations;

1. Start google business listing – best to create a fresh google email for this.

2. Install google analytics, webmaster tools

3. Keyword Report – what search terms are currently being used to locate businesses like theirs? Ensure these Keywords are integrated into the H1, H2 in appropriate permalinked pages

3. Install Hotjar

4. Artificially inflate traffic with paid advertising via google and Social Media to quickly track traffic and make changes early (Usually around $1K spend for the month with retargeting)

Good to have a discussion about leveraging existing database. Do they have mobile phone numbers? If so, then setting up SMS is probably quite an effective use for clients like this.

Additionally, EDM with Mailchimp may get good results with beautiful, relaxing imagery delivered to the inbox. Plan out 3 months of offers to track interest and ensure you have decent content to serve up.

Will there be a chatbox or lead collection installed?

Option 1 Summary – no paid advertising

$300 for google, hotjar and EDM (or email)

Option 2 Summary – no paid advertising

$450 for google, hotjar, EDM and Email (estimated, kind of depends how much work email ends up being and won’t know without speaking to client)

Option 3 Summary – Going crazy

$800 – $3K for everything including some pretty aggressive paid advertising. Great research, should result in some sales but would not anticipate to recoup expenses unless their historical information is accurate.
Suggest SMS and chatbox integration in this – can’t really say without more information on how they manage database, POS etc

HR Tactics

Overwhelmed, uncertain with how to manage HR in your business? Looking for clarity?

Let us help you structure your HR processes to protect and support your business through operational ups and downs.

Contact experienced HR Consultants in Brisbane.

Speed is everything. Google will reward a fast site with allowing it to appear higher in search results. With just a few recommendations we should be able to improve the site speed.

When google first ‘reads’ this website, the terms “Overwhelmed, uncertain how to manage..” are considered to be the primary topics. Are these the keyword phrases we need? Suggest a review of the text and it’s locations on the pages.

I love video, however when I opened this, I couldn’t control it. I see that you are trying to keep the Youtube Branding off and it’s great to see that recommended videos have been disabled. I’m not sure how long people will stay to watch something if they don’t know it’s length – what are the analytics?

The site has a pretty good score, however I think we can vastly reduce the content on this homepage and make it load much more aggressively. Understanding client behaviour will be key to making these amendments – once you show the client that no one is interacting with the lower half you can remove then!

It’s also a good chance to create a new version the client can’t see removing all the extra features, such as the crazy orange explosion or at least toning it down. If you read up on Progressive Web Apps you will see that white and simple is where it’s going, along with a smart header that allows for a preview of pretty much all content on the site.

My recommendation would be to;

1. Install Hotjar to start mapping user behaviour

2. While this is happening, create a new homepage without all the extras, keeping to the KEYWORD phrases

3. Play with a smart header system that allows a preview of services without the commitment of a click through to a page

4. Allow me to review the behaviour flow and analytics

5. Review current lead funnels; e.g what happens to enquiries on the website? Is there an EDM setup? What current social media channels are there if any? A little more information will allow me to make better recommendations

6. Get more 5 star google reviews (we can do some swapping with my clients)

Estimated Cost:
$50 – $80 Hotjar implementation
$50 – $200 for analytics review (how many channels? Google my business, google analytics, search console and Social Media)

Proceed from there!

LLBook Keeping

I like the site! Again, lots of extra on the homepage I bet we don’t need.

I also found the Free 30min Strategy Call was all the way at the bottom – a great offer like this may work better at the top or via a popup. 

Has anyone ever downloaded this guide? I’d love to know!

Again, this starts with analytics.
Get Hotjar in there and see what people are actually doing on the site!

Next, let me into the analytics so we can see what pages are most valuable, what search terms this client is appearing in and make a recommendation from there.

“Book keeping Ormeau Hills” returned nothing useful, but great to see NO REVIEWS here – this is an opportunity going begging.

Does this client even have a google businss listing? No? Awesome, lets get rolling on that pronto!

Estimated Cost:
$50 – $80 Hotjar implementation
$50 – $200 for analytics review (how many channels? Google my business, google analytics, search console and Social Media)

Proceed from there!